unfold your world
Product positioning and creative strategy for the global launch of Samsung’s fourth-generation foldables.
Product
Z Fold4 & Z Flip4
Channels
Global — TVC | Print | OOH| Social
Client
Samsung
Year
August, 2022
galaxy for the planet
Brand and creative strategy for the launch of Samsung’s global sustainability platform, feat. BTS.
Product
Galaxy for the Planet
Channels
OLV
Client
Samsung
Year
March, 2022
Z Flip health & wellness
Creative strategy | Channel Strategy | Targeting Strategy
Product
Galaxy Z Fold3
Channels
IG | TikTok | YouTube
Client
Samsung
Year
January, 2022
world is going hybrid
Product positioning and creative strategy for the launch of IBM’s new corporate strategy.
Product
Hybrid
Channels
TVC | Print
Client
IBM
Year
December, 2020
reboot work
Creative, design, and GTM strategy for the world’s fastest-growing RPA company’s public listening and first brand campaign.
Product
Robotic Process Automation
Channels
TVC | OLV
Client
UiPath
Year
December, 2020
dear tech
Creative strategy for IBM’s 2019 Academy Awards primetime commercial — a reassessment of the role of technology in our lives.
Product
Brand
Channels
TVC | OLV
Client
IBM
Year
May, 2019
